LA WORKSHOPPEUSE

Facilitator Sticky Diaries

Hi Reader🙋🏼‍♀️

Life as a freelance facilitator or consultant… it’s quite the adventure.

One day, you’re delivering an awesome workshop for a client.
The next, you’re staring at your calendar wondering:
Where do I start?

Where are my next clients?

How do I stay visible without burning out?

Last week, I hosted a free live session:
Surfing the Freelance Facilitator Wave.
We gathered facilitators and consultants from all sorts of backgrounds to explore what it really means to build a business around facilitation.

At one point, I asked:

“What’s your biggest challenge right now in your freelance life?”

And the responses poured in.
Post-its. Honest shares. A lot of resonance.

Miro Board "Surf the freelance facilitator wave"

By the way, if you'd like to join one of my next free live sessions, subscribe my luma calendar to stay updated.

Free Events Calendar

Three 🔑 challenges of freelance facilitators

Here are the results from the participants from 3...2...1

🥉 Managing your time, energy, and focus

When you’re steering the ship solo, everything feels urgent.
Delivering work. Communicating. Admin. Running your business…

Here’s a piece of advice I love sharing (that someone once gave me):

Dedicate at least 10% of your time each week to working on your business, not just in it. That means strategy, vision, offers, systems…
Set aside another 10% to connect with potential clients.Not to sell — just to listen, learn, and build real relationships.
That’s often where your next opportunities are born.

🥈 Clarifying your offer

You know how to facilitate.
You have experience.
You adapt easily.

But when it comes to clearly articulating your offer — what you do, who it’s for, and the transformation you bring — things can get fuzzy.

Don’t blame yourself — that’s totally normal. I’ve been there too.

When you can design and lead any kind of session for any kind of organization, the hardest part becomes explaining your value in a way that helps your client see you as the expert they need.

Try stepping into your client’s shoes:

Why would they come to you?
What kind of workshop could be the best entry point for my audience?
What would the next step look like after that?
How can your offer fit into a clear client journey?

🥇 Finding clients

No surprise here — it’s a big one.
And it covers a lot:

Figuring out who they are,
Where to find them,
How to approach the

It’s the topic of this week’s podcast episode 🎙️

“Finding clients is like going on a date”🩷
What? Yes, you read it right...this metaphor came from a discussion with my daughter about her dating life.

I share why this metaphor works — and give you concrete ways to make client outreach feel easier and more human.

🎧 This week on There’s a Workshop for That

🎙️ Episode 82 - Finding clients like you're dating

I recorded this solo after running a live “GoFinding Clients” session with 90 facilitators—because the questions kept coming. I’m sharing the exact mindset and practical steps I used to move from corporate project manager to facilipreneur, how I landed my first client, and the simple systems I use now to start real conversations that turn into paid work.

You’ll learn:

✨The 4 networks you already have that lead to work

✨How to use LinkedIn like a dating app—authentically and effectively

✨ Exact wording to start a conversation without sounding salesy

✨Why outreach today = bookings in 3–12 months

By the way, I’m running that FREE session live again next week if you missed it:

🗓️ Go Finding Clients (like you’re dating)
📍 Wednesday, November 12 at 12:00 CET
🔗 Luma Calendar

Would you be up for a short 20-minute interview?

I’ve been paying extra attention to all this feedback from freelance facilitators lately… in the free sessions that I give, and the virtual coffees that I have weekly with like minded or members of the Fit For Facilitation communit.

Because I’m refining one of my core programs.

So, if you’ve been on the freelance journey for a few years as a facilitator or consultant using facilitation in your work:

I’d love to hear what’s helping you grow — and what’s still in the way.

🎁 In return of your precious time, I’ll send you my mini guide EMPATH Framework — a tool to help you lead more human, more strategic, and more aligned discovery calls.

Pick a date and time that works for you

20 minutes Interview

Ready to take the next step in your facilitation business?

You don’t need to do it alone. Sometimes, it helps to get guidance from someone who’s walked the path — or from peers who are on the same journey: freelance facilitators chasing clients and working to become facilipreneurs with clear expertise, strong offers, and signature, branded workshops.

The next edition of the Facilipreneur Mastermind kicks off January 12, 2026.

📆 Applications close December 18.
✨ Only 10 spots available — with 20% off for FFF community members.
(Join here: community.fitforfacilitation.com)

90 days to lay solid foundations, structure your offer, speak to your clients with clarity, create your signature workshop, and build real business momentum.

Explore the 90 day program

Here’s what Lucrezia, a past participant, had to say: